We chat to creative duo Julian Schreiber and Tom Martin from Special Group on how COVID-19 is shaping present and future advertising concepts.
Tom and Julian have been partnering up on award-winning campaigns for more than 13 years, bringing home 34 Cannes Lions and a host of best in shows for brands like Uber Eats, NAB, Australian Open, Four 'N Twenty and Tourism Victoria. Now joint Executive Creative Directors and Partners at Special Group Australia, the two share their secrets on making creative partnerships work, the new normal for corona influenced advertising creative, and how the runway from idea to ad is shortening during this pandemic.
An essential listen for those who want a better understanding of what creatives and clients have in mind for future production as we slowly emerge from lockdown.
Tom Martin and Julian Schreiber first established themselves as creatives, then Creative Directors of Clemenger BBDO Melbourne. They then moved to New York to become the ECDs of Johannes Leonardo NY.
Special Group is an independent creative agency that marries the philosophies of communication and design, with offices in Auckland and Sydney.
Full episode notes and links available at productionbrief.com